Bluetooth Advertising is a great new way to advertise your business like never before. Not only is it a fraction of the cost of using traditional advertising methods, but it's also a great way to communicate with your customers.
The way that our Bluetooth Advertising systems work is that you firstly create an advert (or adverts) to send, we have created some simple tools to help, please visit www.textblue.co.uk/tools, the system will then take the advert and continuously search your proximity for Bluetooth enabled mobile phones; when phones are found in range they are automatically sent an
invitation to receive your advert, the recipient can choose to
accept or decline your advert. If they accept the advert, it will be sent for the recipient to view. If they decline, the advert will not be sent.
The systems will keep track of who has accepted or declined your advert and will not offer that same advert to their mobiles again unless you choose to, when you create a new advert; all mobiles will be sent the new advert request. This information is also available for easy access in the form of
Statistics to check on how effective your campaigns have been.
Bluetooth Proximity Advertising is NOT considered
spam as its completely permission based so the mobile user will receive an invitation to accept the advert, if they choose to accept the advert, it will then be downloaded to their phone so they can enjoy the benefits of your advert. If they decline the invitation, the advert will NOT be sent so the mobile user is in complete control.
All our Bluetooth Marketing Systems can send any file that is compatible with mobile phones including Electronic Business Cards (vCard), Digital Fliers and pictures (.jpg + .gif), Mobile movies (.3gp + mp4), Music Files (.mp3,.mp4,.wav + Ringtones), Calendar Events (vCal), Mobile Games in Java (J2ME) , etc. Here at TextBlue we have an extremely talented design team that can create this media for you at very reasonable rates, contact us for details. Please see below for examples of our digital media work.
The price of our Bluetooth Proximity Marketing Systems start at just
£49 + VAT which compared to the price of traditional advertising methods, Bluetooth Marketing is far more cost effective and saves businesses massive amounts of money each year.
If we take a quick look of what it costs to advertise using flyers, buying 5000 flyers costs around £100, you then have the expense of paying someone to hand out the flyers at about £60 and as usual most of these flyers make their way into the nearest bin or end up littering the streets. If you then decide to run a new promotion and get more flyers, these costs are repeated. In addition to the costs most Councils are looking to ban marketing using flyers because it litters the streets and is not environmentally friendly.
By using Bluetooth marketing, our entry level Bluetooth marketing software at £49 + VAT is cheaper than the first batch of advertising using flyers, but best of all it can be used repeatedly at NO extra cost and at the same time it is 100% environmentally friendly.
If you look at advertising in the press, radio or TV, the costs can and will run into the £1000's, while Bluetooth Marketing works out at a fraction of the cost of these traditional methods and most businesses can recuperate the costs of the Bluetooth System with just a few sales.
To view our Bluetooth Advertising Product Range, please click here.
For more information, please click here for Frequently Asked Questions.