TextBlue are experts in providing Bluetooth Marketing and Wi-Fi Advertising products; both of which are a fraction of the cost of using traditional advertising methods, as well as a great way to communicate with your customers.
The way that our Bluetooth systems work is that you firstly create an advert(s) to send (we have created some simple tools to help - please visit www.textblue.co.uk/tools). The Bluetooth system will then take the advert and continuously search your proximity for Bluetooth enabled devices). If there are any devices in range they are automatically sent an invitation to receive your advert. The recipient can choose to accept or decline your advert. If they accept the advert, it will be sent for the recipient to view. If they decline, the advert will not be sent. Bluetooth Proximity Advertising is NOT considered spam for this reason - it's completely permission based
The systems will keep track of the number of people who have accepted or declined your advert and will not offer that same advert to their mobiles again, unless you request this. When you create a new advert; all mobiles will be sent the new download request. This information is also available for easy access in the form of Statistics to check on how effective your campaigns have been.
All our Bluetooth Marketing Systems can send any file that is compatible with mobile phones, including Electronic Business Cards (vCard), Digital Flyers and Pictures (.jpg + .gif), Mobile Movies (.3gp + mp4), Music Files (.mp3,.mp4,.wav + Ringtones), Calendar Events (vCal), Mobile Games in Java (J2ME), etc. Here at TextBlue, we have an extremely talented design team that can create this media for you at very reasonable rates. Please see below for examples of our digital media work:
Our Bluetooth Proximity Marketing Systems start from just
£49 + VAT which, compared to the price of traditional advertising methods, is far more cost effective and saves businesses massive amounts of money each year.
If we take a quick look of what it costs to advertise using flyers, buying 5000 flyers costs around £100. You then have the expense of paying someone to hand out the flyers at about £60 and most of these flyers will probably make their way into the nearest bin or end up littering the streets. If you then decide to run a new promotion and get more flyers, these costs are repeated. In addition to the costs, most councils are looking to ban marketing using flyers because it is not environmentally friendly.
Due to iPhones not having OBEX, and the need to pair the Bluetooth transmitter with Blackberrys and HTC Devices, we have introduced two new Wi-Fi marketing products.
Wi-Fi Marketing is the future of mobile phone marketing because it allows your business to send adverts and messages to people with iPhones, Blackberrys and android phones. These customers may not have access to Bluetooth but would certainly want to take advantage of using a Wi-Fi connection. With most people using their phones to access the Internet, the Wi-Fi Marketing service will help your business reach out to those people – whether it is to raise awareness about crime or to advertise your latest special offer.
The way it works is similar to the way that Bluetooth advertising works. To get started you upload your content onto one of the Wi-Fi devices and choose a Bluetooth Friendly name and a Wi-Fi Friendly name. Then the unit will broadcast out your Wi-Fi network. When a customer sees your network and connects to it, your advert will be displayed.
In addition to having a more powerful mobile advertising tool you also gain the following benefits:
- Our technology a one-off investment for your company and will be a useful marketing tool for years
- It works with phones, laptops and Tablet PC's meaning a greater reach to your potential target market.
Click here to see the list of our Bluetooth and Wi-Fi marketing products.
For more information or to make a purchase please call us on 0800 633 8485.
NFC Marketing is short for Near Field Communication and refers to a mobile technology that allows phone users to receive marketing materials, automatically, whenever they come within range of an NFC chip.
It is becoming incredibly popular because it allows people to make contactless payment for goods.
NFC chips can exchange data between users, so information can get passed along from one person to another.
All the major mobile networks are starting to put NFC chips into their SIM cards; meaning that all mobile phones will soon be compatible with this marketing method.