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February 4th, 2010
The answer to the question is simply ‘yes’.
Bluetooth Proximity Marketing is permission based, which means that when a mobile phone has received a Bluetooth message, the recipient has the choice to either accept or decline the message.
The customer (or recipient) needs to positively indicate that they wish to receive marketing messages, BUT the marketer is required to explain that those marketing messages may contain information about other companies’ products and services, if appropriate.
It is highly recommended that the following guidelines are used: DMA_Bluetooth_Marketing_Guidelines
Tags: Bluetooth Advertising, Bluetooth Marketing, bluetooth proximity advertising, Bluetooth proximity marketing
Posted in Bluetooth Advertising | No Comments »
February 2nd, 2010
When someone isn’t feeling well automatically a Drs appointment is made, the patient struggles to get through to make an appointment, is then interrogated by the receptionist to ascertain if their ailment warrants an appointment and after all this there is nothing available for that day so is told to call back tomorrow!
Why don’t more people pop along to their nearest pharmacy for a free chat? Pharmacies offer a wide range of services, from prescriptions, eye tests, diabetes tests, blood pressure testing, asthma service, cholesterol and heart check, stop smoking, to name but a few. I am not saying that a Pharmacist can resolve any ailment, but they can give advice and point you in the right direction. Did you know that Bluetooth Proximity Marketing can help you to let the public know what you have on offer?
Place a pod within your pharmacy or in a spot where passersby will receive your message, create a campaign and away you go!
You can use Bluetooth Proximity Marketing to advertise your services, let people know that you offer a prescription delivery service; you offer health advice, what you are promoting at the moment. Spread awareness of Cervical Cancer; send reminders of the flu jab, advice on how to stop smoking, kid health care, child nutrition. What about awareness days/weeks? Take advantage of your Bluetooth Proximity Marketing pod and spread awareness of what is happening or coming up by creating a calendar reminder. All the recipient needs to do is to accept your message and your calendar reminder will be automatically stored in the calendar of their mobile phone!
You can create as many campaigns as you like and run them as often as you like and in addition you can create campaigns offering general advice, any specials you are running, your opening hours, introduce your pharmacist, or your manager.
Bluetooth Proximity Advertising can be used for many different promotions, it’s easy to use and there are no additional costs. Once you have purchased the pod of your choice, it’s yours to use as often as you like!
Tags: advertising for chemists, advertising for pharmacies, Bluetooth Marketing, bluetooth proximity advertising for chemists, bluetooth proximity marketing for pharmacies, marketing for pharmacies
Posted in Bluetooth Advertising | No Comments »
January 26th, 2010
Bluetooth Proximity Marketing can benefit florists to obtain more custom. By setting up a “vcard”, each recipient will have your business card stored in their “address book/contacts list” of their mobile phone! This means that if and when the recipient wants a local florist, do you think they will turn to the yellow pages or are they more likely to whip their mobile phone out and look you up?
Suppose you have a special offer you want to promote. In this instance you can create a ”gif” advert. On a gif advert you can have pictures and text and multiple pages. It’s like your leaflet or flyer only greener because there is no paper!
The “vcal” if very useful for florists! With the ”vcal” you can Bluetooth pod or software to create calendar reminders. For example, why not set people’s mobile phone calendars to alert them on the morning of Valentine’s Day and Mothers Day to come to into your shop to get some flowers?
What about a special deal that you want to promote? Why not create an advert with a ‘show this voucher to get 10% off’?
Now bear in mind that this form of marketing (Bluetooth Proximity Marketing) is permission based and therefore not intrusive. Each time a mobile phone is alerted of an incoming Bluetooth message, the recipient has to accept it before they get it, so don’t worry about the morality of your campaigns.
Bluetooth Proximity Marketing can be used to promote your florist in many ways, all you need is the Bluetooth product and a little bit of imagination!
Tags: benefits of bluetooth advertising for florists, bluetooth advertising for florists, bluetooth benefits for florists, bluetooth florists, bluetooth proximity advertising for florists, bluetooth proximity marketing for florists
Posted in Bluetooth Advertising | No Comments »
December 18th, 2009
As a taxi driver you are out and about all day and night. Besides having your telephone number displayed on your car, how else do customers know or remember your number? Yes they could look in the telephone directory or on the internet, but what happens when customers are out at night and need a taxi?
Why not advertise 24/7? You can utilise your ‘money maker’ to bring in more business! Your taxi is out and about all of the time; why not advertise on the go in a way that will inform new customers of your telephone number and allowing new and existing customers to retain your number! How do you do this I hear you ask? The answer is simple; Bluetooth Proximity Marketing!
Install a Bluetooth device within you taxi(s); create a business card and away you go! As your taxi is driving up and down streets, picking people up, you are constantly surrounded by people so you can be broadcasting your business card to customers all of the time! You can even broadcast whilst you are waiting for business; there is no limit to Bluetooth Advertising, you can broadcast as often as you like and use as many taxis as you like!
One your business card has been broadcast the recipient has the choice whether or not to accept your message. Once they have accepted it, your business card is stored in their contacts for when the need it! It is that simple!
No more need for business cards in shop windows, in the local supermarket or in telephone booths, everything is moving into digital format, why shouldn’t your business card?
Tags: advertising for taxi drivers, Bluetooth Martketing, bluetooth proximity advertising for taxi drivers, bluetooth proximity marketing for taxi drivers, bluetooth taxi drivers, marketing for taxi drivers
Posted in Bluetooth Advertising | No Comments »
December 7th, 2009
Did you know that Bluetooth isn’t only used for advertising? Here at TextBlue, we work with a number of Police constabularies that are taking advantage of our technology to spread awareness, by using Bluetooth messaging.
Crime prevention is extremely important it’s all fine and well wanting to report a crime to the Police, but many people feel that if they need or want to report a crime, that it may not be important enough for the Police as they have ‘more serious’ crimes to deal with. By making the public aware of campaigns, how to report a crime, reminding the public that they will be supported and offering tips on how to help prevent criminal actions is benefitting not only the Police but the public as well.
Police officers that are on patrol are carrying mobile phones that broadcast community safety campaigns to remind people to lock their car doors and houses. We as the public, forget or think that we won’t get broken into to, we are only human after all but when you are sitting at home relaxing and unwinding from your long day, and your mobile receives a message from the Police (you can choose to accept or decline the message) reminding you to lock your doors, there is a good chance that you could have forgotten to lock your doors.
What about those areas that are being targeted for burglaries, cash machine muggings, pickpockets etc? By broadcasting a message via Bluetooth, the Police are spreading awareness of what is happening in the area. Even if the recipient of the message is already aware of what is happening in the area, by receiving the message it is a reminder. These messages will also reach the offenders, which is good, not only will they become aware that the Police are close by and targeting the area, but they will be aware of what the Police are actually doing in order to prevent the criminal acts, for example a plainclothes Police officer withdrawing money from a cash machine, the criminal will have no idea who is or isn’t a Police officer so this will act as a deterrent for them.
The Police have a hard job tracking down missing or wanted people. In order to find these people Police are using Bluetooth messaging to broadcast pictures and descriptions of people that they are looking for. Many people don’t watch the news, read a newspaper or listen to the radio, which is the standard method of advertising, but by receiving a message on your mobile with an actual picture of the person that the Police are looking for, you will have the picture to hand
Bluetooth messaging is also being used in pubs and clubs to remind patrons not to drink and drive. By using this method of advertising it is helping to reduce drink driving, not only is it a reminder not to drink and drive but some people do think that they are above the law, by receiving a message the Police are making the public aware that they are near and sometimes scare tactics is the only thing that is needed!
The use of Bluetooth messaging is benefitting us all, the Police are utilising the means to spread awareness, remind the public of contact numbers, campaigns and that they are not very far away!
Tags: Bluetooth Marketing, Bluetooth Marketing police, crime prevention, police, police spread awareness, public safety
Posted in Bluetooth Advertising | No Comments »
November 27th, 2009
When someone is looking to purchase a property quite often they look to see what is available on the internet and by window shopping.
When looking for a property on the internet this is easy, you have all of the estate agent’s details to hand, but what about those potential customers that window shop? How do they remember which estate agent was advertising which property?
Bluetooth Proximity Marketing is the answer!
Simply place a pod at the front of your agency, advertise that passersby are in a Bluetooth Zone and start advertising!
Now what could you advertise? Well you could send out your agency’s business card, and include your opening hours, and information regarding your agency for example; if your agency has a mortgage broker or insurance broker or another branch. What about general information about your agency? Do you have a rental division? Franchise opportunities? Looking for new staff? What is your agency offering to help first time buyers? Or simply tell passersby what makes your agency better than the one down the road.
What about using a Bluetooth Proximity Advertising pod in a show house? You have agents waiting in a sales office or in the actual show house itself, potential buyers pop in for more information, but your agent is busy with another enquiry. What does your agent do? They don’t want to miss a potential sale! Let’s be honest someone popping into the sales office just to make an enquiry is a potential sale! So your agent will probably have paperwork or a brochure with all of the information regarding the properties that they will hand out. Whilst these are good sources of information, potential buyers want to share the information about the property that they are interested in with their friends and families, so they have a brochure now and need to carry it around with them to show everyone that they want to and when they are done with it, where does it go? In the bin or recycling?
If you had a Bluetooth pod in your show house(s) you could create a slideshow of the house, information regarding the property, i.e. number of bedrooms, bathrooms, sizes of the rooms, local amenities and most importantly the price!
By broadcasting the house details via Bluetooth Proximity Advertising there would be no need to supply the amount of brochures that you already do and your potential buyers will have all of the information that they require to hand! So Bluetooth Proximity Advertising is already saving you money!
You don’t have to target potential customers only. What about those people that haven’t thought about moving or are interested in your property but assume that it won’t fit their needs or it is simply too expensive. By broadcasting an advert via Bluetooth you can target passersby as well!
Here at TextBlue we feel that any estate agency can benefit from using Bluetooth Proximity Marketing. Whether it is used in the shop window, in an available property or a show house!
Tags: Bluetooth Advertising, bluetooth advertising benefits for estate agents, Bluetooth Marketing, bluetooth marketing benefits for estate agents
Posted in Bluetooth Advertising | No Comments »
November 13th, 2009
As an estate agent, do you realise how stressful moving house is? I suppose that you do, and you make every effort to make your house hunter’s experience as painless as possible, but here at TextBlue, we can help you to make it that much easier!
The consumer decides to sell up and now needs to find a suitable property to make their new home, they drive around the area of their choice, looking for ‘for sale’ boards, see one, try and remember the website or phone number, go home, pull up the internet, make an attempt at remembering the website, try different ones, eventually find the one that they are after. Trawl through the website trying to find the property that they are interested in. You can just imagine what thoughts they are having at this time; what street was it in? It looks like this one. I don’t remember the garage having a red door. Is it this one? Oh no, it has two bedrooms, we need three! I can’t believe it is that much! Back out they go and start the whole process all over again.
I agree that life would be easier if the consumer had actually taken a pen and piece of paper with them, but quite often people stumble upon a house that they like when they actually aren’t looking and they may not have any writing materials with them.
We have a great solution which solves this problem and makes it easier to get the details for a house exactly when you want them; the solution is called Short Code Marketing.
What is Short Code Marketing?
Short Code Marketing is a fantastic solution that gives you the facility for house hunters to obtain information instantly from outside the property that they are interested in, saving the prospective client a lot of time and effort making it easier to look for properties that you are selling.
How does Short Code Marketing work?
The house hunter sees a property that they are interested in, and on the ‘for sale’ board it says something like ‘For more information on this property text ‘House1’ to 60777. The house hunter will receive an automated response with the following information ’24 London Road, 2 bed end terraced, semi-rural location, 3 reception rooms, fitted kitchen, GCH, D/G, F/F bathroom, Garage, paved garden, NO CHAIN! Price: £119.995. Call XYZ Properties on 01782 450 451 for more information or to arrange a viewing.’
There will be no need for them to return home to look for the details or the price on the internet or if it’s after hours, weekends or bank holidays, for them to wait until you are open, as the house hunter will already have all of the information to hand and they can continue to hunt for their perfect property!
In addition to the above information, the short code marketing software also allows you to create a mobile web page. Here you can create a web page that is separate to your ‘official’ website and allows you to show pictures, videos of the interior and exterior of the property and any additional information i.e. local schools, shops, bus routes. So once the house hunter has sent a text requesting more information, and they have received the automated reply giving them the details on the property of their choice the information will be stored on their phone. No need for a pen and piece of paper or trying to remember your phone number or website address!
As an estate agent, how do you actually know who has been driving around the streets looking at your property if they don’t call you for more information? Well, once the house hunter has sent a text, their number is stored in the software in real time so that you can follow the leads up with a phone call to discuss their requirements in more details and perhaps offer an alternative property which better suits their requirements. So after a weekend when you return to work on the Monday, you can call each of the numbers and discuss their requirements, you will already know which house they were interested in because they have sent a text, so you will have an idea of area, type of property etc so a lot of your questions would have already been answered.
Short Code marketing will not only make it easier for the House Hunter to buy but also make it easier for you to sell.
So get started today, call 01782 450 451 to discuss
Tags: marketing estate agents, short code advertising, short code advertising for estate agents, Short Code Marketing, short code marketing benefits for estate agents, short code marketing for estate agents
Posted in Bulk SMS Text Messaging, Short Code Marketing | No Comments »
November 5th, 2009
Did you know that Bluetooth Proximity Marketing can benefit schools?
We understand that many schools don’t allow the students to use mobile phones; however there are some schools that want the students to bring in their mobile phone so that they can communicate with them by Bluetooth. Now don’t get me wrong, when I say communicate I am not saying that the teachers aren’t going to teach, but rather send information to the students via Bluetooth.
How many teachers are sick of hearing ‘I didn’t understand what I had to do for my homework’, ‘I didn’t write it down correctly’ or ‘I forgot’. By having the facility to broadcast homework via Bluetooth to student’s mobile phones, there will no longer be any need for excuses.
All the teacher needs to do is to set the homework, and broadcast it to the students. The system will show who has received the message and who has ignored it. Most kids have a mobile phone, and are aware of what Bluetooth is, so by sending what homework is required via Bluetooth Proximity Marketing there will be no more excuses around it being lost, misunderstood or forgotten! The students will have all of the information to hand.
The teacher will also have the facility to set up a ‘white list’ here they can broadcast messages to a select number of students, which means that teachers can manage who receives their message. They can choose if they want to broadcast to their entire class or select individuals. The system can be pre-configured to broadcast at a particular time or times. So teachers can set the homework, upload it onto the system, set the date and time that they want their message to be broadcast, choose who they want to receive their message and all they need to do is remind students to turn their mobiles on!
It isn’t only teachers that can use Bluetooth Proximity Marketing at schools. The school nurse can use it to send out appointment reminders or to spread awareness on a particular subject. Bluetooth Proximity Marketing can be used to broadcast announcements to the students and staff!
Why not advertise a Bluetooth zone near the exit to the school, reminding students to turn their Bluetooth on. You can create calendar reminders (remind students about that special occasion or when homework is due) or business cards (broadcast your schools contact details). You can spread awareness of Beat Bullying, remind students that your school is collecting the school vouchers that Supermarkets are giving away or simply send a message to the students wishing them a nice holiday!
What about parents evening? How do parents find their child’s teacher(s)? Do you create a map that shows where each teacher can be found, then print it off and hand it out to the parents?
Why not use Bluetooth advertising for this, you can upload the map and broadcast it during the evening, parents will have the map to-hand and this will save you money on paper!
Does your school hold fetes or fundraising events? Why not use your Bluetooth system to advertise this to parents and use it on the day to inform your visitors what is happening, who has won a competition, announcements, how much money has been raised, send out a ‘thank you’ to all of the participants.
Bluetooth Proximity Marketing can benefit your school, save your school money and time, keep staff, students and parents involved and is the way forward!
Tags: Bluetooth Advertising, bluetooth advertising benefits for schools, Bluetooth Marketing, bluetooth proximity benefits for schools, bluetooth schools
Posted in Bluetooth Advertising | No Comments »
October 27th, 2009
How do you promote your Nightclub?
Posters, leaflets and websites? Word of mouth? These are fantastic ways to advertise but can become expensive with having to change the posters and leaflets on a weekly basis to promote your upcoming events or djs. Word of mouth is also good but not always reliable; you can’t guarantee that the correct information is being passed on. So to bring your costs down and to ensure that everyone is receiving the right date and time for that fantastic dj that you have just booked, why not use Bluetooth Proximity Advertising to promote your Nightclub?
Quite often people walk right past a club and not even know that it exists, clubs look very different in day light than they do at night. Change your promotion poster to one advertising that passersby are in a Bluetooth zone and by placing a pod at the entrance of your club you can broadcast campaigns to passersby. Not only will you be making people aware that your club exists but you can also be promoting an upcoming event, calendar reminders, your opening hours, specials, Include photos of previous nights, what your club looks like and what makes your club better than the others! The list is endless.
With Bluetooth Proximity Advertising you don’t need to stick to advertising events. Place a pod inside as well and whilst your clubbers are having the most amazing night ever, you can broadcast specials, happy hour, opening hours, buy-one-get-one- free drink promotions, the local taxi company’s phone number. You can continue to promote upcoming events or what your club has on offer for the upcoming holidays; will you be open on Christmas Eve? What are your plans for New Years Eve? Are you having a theme night? Introduce your host.
You can create more than one campaign. Once you have created them the hard work is done. There will be no need for flyers or changing the posters. Your clubbers can pass on your campaigns to their friends and family members so now you have eliminated the problem with incorrect information being passed around. Do you want to send out coupons for discounts at the door or on drinks? You can do this as well. Do you offer the facility to hold private parties? Why not use Bluetooth Proximity Marketing to promote what you have on offer for a Stag or Hen night?
Now you have your pod and you are creating campaigns and advertising 24/7. Clubbers are loyal to their club and to be honest these clubbers are your VIPs and want to be treated like VIPs. So why not keep them updated with what is happening at your club? Speak to us about the benefits of our short codes marketing service. You already have a pod and can use this to advertise that you also have a short code. Once your VIPs have text in the incoming texts are stored in your account, as long as your VIP has opted in you can create a VIP list and access this list for Bulk SMS advertising purposes.
New Years Eve is an extremely popular night; your patrons won’t want to spend their evening waiting in a queue. You can use your pod to promote your evening and offer a queue jumping pass if they send a text to your short code, or you can send a bulk sms to your VIPs offering them the queue jumping facility.
There is so much you can do with both Bluetooth Proximity Marketing and Short Code Marketing why not start using them now?
Tags: Bluetooth Advertising, bluetooth advertising benefits for nightclubs, Bluetooth Marketing, bluetooth marketing benefits for nightclubs, bluetooth nightclubs, short code marketing benefits, short code marketing for nightclubs
Posted in Bluetooth Advertising, Bulk SMS Text Messaging, Short Code Marketing | No Comments »
October 21st, 2009
Everyone knows that Travel Agents have huge advertisements in their window offering discounted holidays to entice passersby to stop and take a look and hopefully purchase a holiday. In busy streets or during busy times, only a handful of passersby can actually see the advertisements at one time, so those people that want to see the adverts but can’t get a ‘look in’ quite often decide to come back at a later time and more often than not forget or can’t be bothered, so why not use Bluetooth Proximity Advertising so that no-one gets left out? You can even target potential customers that are too busy to stop and browse or haven’t even thought about a holiday, you may just sew the seed for a potential holiday.
Just place a pod near your doorway, make passersby aware that they are in a Bluetooth Zone. All the recipient needs to do is accept the message and they will have all of the details to hand either for themselves or they can pass it on to family and friends. You have now eliminated the problem of potential customers from seeking a holiday or flight from one of your competitors or going through the internet. You are making life easier for your customers!
With Bluetooth Proximity Advertising you can offer discounts, send out holiday and flight details and even include pictures of the hotels, rooms, amenities, beaches, or if you prefer you can send out a video of the ski resort or what is on offer on the Cruise Liner. By doing this you are making the recipient feel as though they are already there!
You can create as many different campaigns as you like so that you are targeting different holidays to the relevant clientele. So in the morning you can advertise that fantastic new deal on a world cruise, in the afternoon advertise that family holiday to Disney Land and then when you have all gone home you can continue advertising and create a campaign to target clubbers and offer a fantastic deal for 18-30s! What about Winter Breaks? UK getaways? By using Bluetooth Proximity Marketing you will be advertising 24/7!
You don’t only have to advertise holidays; you can also advertise flights, car rentals, hotels, villas, what’s hot, what’s exclusive to your travel agency, travel insurance, frequent or business traveller deals, eurostar or just your business card with your contact details and your opening hours, the choice is entirely yours!
The potential is amazing, once your recipient has received your campaign it will be automatically stored in their mobile they will have your contact details that they can access at a later date.
Tags: Bluetooth Advertising, bluetooth advertising benefits for travel agents, bluetooth for travel agents, Bluetooth Marketing, bluetooth proximity marketing for travel agents
Posted in Bluetooth Advertising | No Comments »
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