Bluetooth Proximity Marketing can benefit florists to obtain more custom.  By setting up a “vcard”, each recipient will have your business card stored in their “address book/contacts list” of their mobile phone!  This means that if and when the recipient wants a local florist, do you think they will turn to the yellow pages or are they more likely to whip their mobile phone out and look you up?

Suppose you have a special offer you want to promote.  In this instance you can create a ”gif” advert.  On a gif advert you can have pictures and text and multiple pages.  It’s like your leaflet or flyer only greener because there is no paper!

The “vcal” if very useful for florists!  With the ”vcal” you can Bluetooth pod or software to create calendar reminders.  For example, why not set people’s mobile phone calendars to alert them on the morning of Valentine’s Day and Mothers Day to come to into your shop to get some flowers?

What about a special deal that you want to promote?  Why not create an advert with a ‘show this voucher to get 10% off’?

Now bear in mind that this form of marketing (Bluetooth Proximity Marketing) is permission based and therefore not intrusive.  Each time a mobile phone is alerted of an incoming Bluetooth message, the recipient has to accept it before they get it, so don’t worry about the morality of your campaigns.

Bluetooth Proximity Marketing can be used to promote your florist in many ways, all you need is the Bluetooth product and a little bit of imagination!