When someone is looking to purchase a property quite often they look to see what is available on the internet and by window shopping.
When looking for a property on the internet this is easy, you have all of the estate agent’s details to hand, but what about those potential customers that window shop? How do they remember which estate agent was advertising which property?
Bluetooth Proximity Marketing is the answer!
Simply place a pod at the front of your agency, advertise that passersby are in a Bluetooth Zone and start advertising!
Now what could you advertise? Well you could send out your agency’s business card, and include your opening hours, and information regarding your agency for example; if your agency has a mortgage broker or insurance broker or another branch. What about general information about your agency? Do you have a rental division? Franchise opportunities? Looking for new staff? What is your agency offering to help first time buyers? Or simply tell passersby what makes your agency better than the one down the road.
What about using a Bluetooth Proximity Advertising pod in a show house? You have agents waiting in a sales office or in the actual show house itself, potential buyers pop in for more information, but your agent is busy with another enquiry. What does your agent do? They don’t want to miss a potential sale! Let’s be honest someone popping into the sales office just to make an enquiry is a potential sale! So your agent will probably have paperwork or a brochure with all of the information regarding the properties that they will hand out. Whilst these are good sources of information, potential buyers want to share the information about the property that they are interested in with their friends and families, so they have a brochure now and need to carry it around with them to show everyone that they want to and when they are done with it, where does it go? In the bin or recycling?
If you had a Bluetooth pod in your show house(s) you could create a slideshow of the house, information regarding the property, i.e. number of bedrooms, bathrooms, sizes of the rooms, local amenities and most importantly the price!
By broadcasting the house details via Bluetooth Proximity Advertising there would be no need to supply the amount of brochures that you already do and your potential buyers will have all of the information that they require to hand! So Bluetooth Proximity Advertising is already saving you money!
You don’t have to target potential customers only. What about those people that haven’t thought about moving or are interested in your property but assume that it won’t fit their needs or it is simply too expensive. By broadcasting an advert via Bluetooth you can target passersby as well!
Here at TextBlue we feel that any estate agency can benefit from using Bluetooth Proximity Marketing. Whether it is used in the shop window, in an available property or a show house!
