Perhaps you have played with the idea of Bluetooth Advertising for your business but are reluctant to jump in and make a purchase. You may wonder if it would be a waste of money if it turns out to be “not your cup of tea”. We have always offered a trail on the software but the software without the hardware is only a mere glimpse of what it’s all about. Naturally, you would like to see some measurable results from using the product, you want to “use the thing for real”. That’s fine, go ahead. Of course we are not going to send you hardware for free and give you free bluetooth marketing! That would be silly. However, from today, we have added a rental option to our services! Bluetooth Advertising rental starts from just £10 per month! You can rent forever or until you decide you would like to purchase a system outright. Click here to view your rental options. What does £10 per month buy you in the way of advertising these days? Nothing that we’re aware of (let us know if you know of anything). Click here to get started.
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Posts Tagged ‘Bluetooth Marketing’
You Can Now Rent Your Bluetooth Marketing System Giving You A “Try Before You Buy” Option!
Tuesday, June 8th, 2010Bluetooth Marketing and the Apple iPhone
Wednesday, June 2nd, 2010Is the Apple iPhone compatible with Bluetooth Marketing? This is a question that is asked on a regular basis and the short answer is no but we are just going to explain why.
The Apple iPhone is equipped with Bluetooth technology however Apple have decided to strip down the Bluetooth functionality by removing some components, one of the Key components that has been removed is Object Exchange or OBEX for short. OBEX is what is required to send Bluetooth files to phones and as this has been removed Apple iPhones are currently not compatible with any Bluetooth Marketing System available.
Going forward there is a possibility that Apple could be introducing OBEX into the upcoming models but nothing has yet to be confirmed.
The good news is that Apple have a small market share in the grand scheme of things at under 3% of the total number of phones sold in the UK.
We are also working on a Wi-Fi product which will be introduced the third quarter of 2010 and will be able to send files on demand to Apple iPhone’s and other Wi-Fi compatible smart phones.
Is Bluetooth Proximity Marketing Legal?
Thursday, February 4th, 2010The answer to the question is simply ‘yes’.
Bluetooth Proximity Marketing is permission based, which means that when a mobile phone has received a Bluetooth message, the recipient has the choice to either accept or decline the message.
The customer (or recipient) needs to positively indicate that they wish to receive marketing messages, BUT the marketer is required to explain that those marketing messages may contain information about other companies’ products and services, if appropriate.
It is highly recommended that the following guidelines are used: DMA_Bluetooth_Marketing_Guidelines
Bluetooth Proximity Marketing can benefit Pharmacies
Tuesday, February 2nd, 2010When someone isn’t feeling well automatically a Drs appointment is made, the patient struggles to get through to make an appointment, is then interrogated by the receptionist to ascertain if their ailment warrants an appointment and after all this there is nothing available for that day so is told to call back tomorrow!
Why don’t more people pop along to their nearest pharmacy for a free chat? Pharmacies offer a wide range of services, from prescriptions, eye tests, diabetes tests, blood pressure testing, asthma service, cholesterol and heart check, stop smoking, to name but a few. I am not saying that a Pharmacist can resolve any ailment, but they can give advice and point you in the right direction. Did you know that Bluetooth Proximity Marketing can help you to let the public know what you have on offer?
Place a pod within your pharmacy or in a spot where passersby will receive your message, create a campaign and away you go!
You can use Bluetooth Proximity Marketing to advertise your services, let people know that you offer a prescription delivery service; you offer health advice, what you are promoting at the moment. Spread awareness of Cervical Cancer; send reminders of the flu jab, advice on how to stop smoking, kid health care, child nutrition. What about awareness days/weeks? Take advantage of your Bluetooth Proximity Marketing pod and spread awareness of what is happening or coming up by creating a calendar reminder. All the recipient needs to do is to accept your message and your calendar reminder will be automatically stored in the calendar of their mobile phone!
You can create as many campaigns as you like and run them as often as you like and in addition you can create campaigns offering general advice, any specials you are running, your opening hours, introduce your pharmacist, or your manager.
Bluetooth Proximity Advertising can be used for many different promotions, it’s easy to use and there are no additional costs. Once you have purchased the pod of your choice, it’s yours to use as often as you like!
Bluetooth messaging for Public Safety
Monday, December 7th, 2009Did you know that Bluetooth isn’t only used for advertising? Here at TextBlue, we work with a number of Police constabularies that are taking advantage of our technology to spread awareness, by using Bluetooth messaging.
Crime prevention is extremely important it’s all fine and well wanting to report a crime to the Police, but many people feel that if they need or want to report a crime, that it may not be important enough for the Police as they have ‘more serious’ crimes to deal with. By making the public aware of campaigns, how to report a crime, reminding the public that they will be supported and offering tips on how to help prevent criminal actions is benefitting not only the Police but the public as well.
Police officers that are on patrol are carrying mobile phones that broadcast community safety campaigns to remind people to lock their car doors and houses. We as the public, forget or think that we won’t get broken into to, we are only human after all but when you are sitting at home relaxing and unwinding from your long day, and your mobile receives a message from the Police (you can choose to accept or decline the message) reminding you to lock your doors, there is a good chance that you could have forgotten to lock your doors.
What about those areas that are being targeted for burglaries, cash machine muggings, pickpockets etc? By broadcasting a message via Bluetooth, the Police are spreading awareness of what is happening in the area. Even if the recipient of the message is already aware of what is happening in the area, by receiving the message it is a reminder. These messages will also reach the offenders, which is good, not only will they become aware that the Police are close by and targeting the area, but they will be aware of what the Police are actually doing in order to prevent the criminal acts, for example a plainclothes Police officer withdrawing money from a cash machine, the criminal will have no idea who is or isn’t a Police officer so this will act as a deterrent for them.
The Police have a hard job tracking down missing or wanted people. In order to find these people Police are using Bluetooth messaging to broadcast pictures and descriptions of people that they are looking for. Many people don’t watch the news, read a newspaper or listen to the radio, which is the standard method of advertising, but by receiving a message on your mobile with an actual picture of the person that the Police are looking for, you will have the picture to hand
Bluetooth messaging is also being used in pubs and clubs to remind patrons not to drink and drive. By using this method of advertising it is helping to reduce drink driving, not only is it a reminder not to drink and drive but some people do think that they are above the law, by receiving a message the Police are making the public aware that they are near and sometimes scare tactics is the only thing that is needed!
The use of Bluetooth messaging is benefitting us all, the Police are utilising the means to spread awareness, remind the public of contact numbers, campaigns and that they are not very far away!
Bluetooth Proximity Marketing can benefit Estate Agents
Friday, November 27th, 2009When someone is looking to purchase a property quite often they look to see what is available on the internet and by window shopping.
When looking for a property on the internet this is easy, you have all of the estate agent’s details to hand, but what about those potential customers that window shop? How do they remember which estate agent was advertising which property?
Bluetooth Proximity Marketing is the answer!
Simply place a pod at the front of your agency, advertise that passersby are in a Bluetooth Zone and start advertising!
Now what could you advertise? Well you could send out your agency’s business card, and include your opening hours, and information regarding your agency for example; if your agency has a mortgage broker or insurance broker or another branch. What about general information about your agency? Do you have a rental division? Franchise opportunities? Looking for new staff? What is your agency offering to help first time buyers? Or simply tell passersby what makes your agency better than the one down the road.
What about using a Bluetooth Proximity Advertising pod in a show house? You have agents waiting in a sales office or in the actual show house itself, potential buyers pop in for more information, but your agent is busy with another enquiry. What does your agent do? They don’t want to miss a potential sale! Let’s be honest someone popping into the sales office just to make an enquiry is a potential sale! So your agent will probably have paperwork or a brochure with all of the information regarding the properties that they will hand out. Whilst these are good sources of information, potential buyers want to share the information about the property that they are interested in with their friends and families, so they have a brochure now and need to carry it around with them to show everyone that they want to and when they are done with it, where does it go? In the bin or recycling?
If you had a Bluetooth pod in your show house(s) you could create a slideshow of the house, information regarding the property, i.e. number of bedrooms, bathrooms, sizes of the rooms, local amenities and most importantly the price!
By broadcasting the house details via Bluetooth Proximity Advertising there would be no need to supply the amount of brochures that you already do and your potential buyers will have all of the information that they require to hand! So Bluetooth Proximity Advertising is already saving you money!
You don’t have to target potential customers only. What about those people that haven’t thought about moving or are interested in your property but assume that it won’t fit their needs or it is simply too expensive. By broadcasting an advert via Bluetooth you can target passersby as well!
Here at TextBlue we feel that any estate agency can benefit from using Bluetooth Proximity Marketing. Whether it is used in the shop window, in an available property or a show house!
Bluetooth Proximity Marketing can benefit Schools
Thursday, November 5th, 2009Did you know that Bluetooth Proximity Marketing can benefit schools?
We understand that many schools don’t allow the students to use mobile phones; however there are some schools that want the students to bring in their mobile phone so that they can communicate with them by Bluetooth. Now don’t get me wrong, when I say communicate I am not saying that the teachers aren’t going to teach, but rather send information to the students via Bluetooth.
How many teachers are sick of hearing ‘I didn’t understand what I had to do for my homework’, ‘I didn’t write it down correctly’ or ‘I forgot’. By having the facility to broadcast homework via Bluetooth to student’s mobile phones, there will no longer be any need for excuses.
All the teacher needs to do is to set the homework, and broadcast it to the students. The system will show who has received the message and who has ignored it. Most kids have a mobile phone, and are aware of what Bluetooth is, so by sending what homework is required via Bluetooth Proximity Marketing there will be no more excuses around it being lost, misunderstood or forgotten! The students will have all of the information to hand.
The teacher will also have the facility to set up a ‘white list’ here they can broadcast messages to a select number of students, which means that teachers can manage who receives their message. They can choose if they want to broadcast to their entire class or select individuals. The system can be pre-configured to broadcast at a particular time or times. So teachers can set the homework, upload it onto the system, set the date and time that they want their message to be broadcast, choose who they want to receive their message and all they need to do is remind students to turn their mobiles on!
It isn’t only teachers that can use Bluetooth Proximity Marketing at schools. The school nurse can use it to send out appointment reminders or to spread awareness on a particular subject. Bluetooth Proximity Marketing can be used to broadcast announcements to the students and staff!
Why not advertise a Bluetooth zone near the exit to the school, reminding students to turn their Bluetooth on. You can create calendar reminders (remind students about that special occasion or when homework is due) or business cards (broadcast your schools contact details). You can spread awareness of Beat Bullying, remind students that your school is collecting the school vouchers that Supermarkets are giving away or simply send a message to the students wishing them a nice holiday!
What about parents evening? How do parents find their child’s teacher(s)? Do you create a map that shows where each teacher can be found, then print it off and hand it out to the parents?
Why not use Bluetooth advertising for this, you can upload the map and broadcast it during the evening, parents will have the map to-hand and this will save you money on paper!
Does your school hold fetes or fundraising events? Why not use your Bluetooth system to advertise this to parents and use it on the day to inform your visitors what is happening, who has won a competition, announcements, how much money has been raised, send out a ‘thank you’ to all of the participants.
Bluetooth Proximity Marketing can benefit your school, save your school money and time, keep staff, students and parents involved and is the way forward!
Bluetooth Proximity Marketing & Short Code Marketing benefits for Nightclubs
Tuesday, October 27th, 2009How do you promote your Nightclub?
Posters, leaflets and websites? Word of mouth? These are fantastic ways to advertise but can become expensive with having to change the posters and leaflets on a weekly basis to promote your upcoming events or djs. Word of mouth is also good but not always reliable; you can’t guarantee that the correct information is being passed on. So to bring your costs down and to ensure that everyone is receiving the right date and time for that fantastic dj that you have just booked, why not use Bluetooth Proximity Advertising to promote your Nightclub?
Quite often people walk right past a club and not even know that it exists, clubs look very different in day light than they do at night. Change your promotion poster to one advertising that passersby are in a Bluetooth zone and by placing a pod at the entrance of your club you can broadcast campaigns to passersby. Not only will you be making people aware that your club exists but you can also be promoting an upcoming event, calendar reminders, your opening hours, specials, Include photos of previous nights, what your club looks like and what makes your club better than the others! The list is endless.
With Bluetooth Proximity Advertising you don’t need to stick to advertising events. Place a pod inside as well and whilst your clubbers are having the most amazing night ever, you can broadcast specials, happy hour, opening hours, buy-one-get-one- free drink promotions, the local taxi company’s phone number. You can continue to promote upcoming events or what your club has on offer for the upcoming holidays; will you be open on Christmas Eve? What are your plans for New Years Eve? Are you having a theme night? Introduce your host.
You can create more than one campaign. Once you have created them the hard work is done. There will be no need for flyers or changing the posters. Your clubbers can pass on your campaigns to their friends and family members so now you have eliminated the problem with incorrect information being passed around. Do you want to send out coupons for discounts at the door or on drinks? You can do this as well. Do you offer the facility to hold private parties? Why not use Bluetooth Proximity Marketing to promote what you have on offer for a Stag or Hen night?
Now you have your pod and you are creating campaigns and advertising 24/7. Clubbers are loyal to their club and to be honest these clubbers are your VIPs and want to be treated like VIPs. So why not keep them updated with what is happening at your club? Speak to us about the benefits of our short codes marketing service. You already have a pod and can use this to advertise that you also have a short code. Once your VIPs have text in the incoming texts are stored in your account, as long as your VIP has opted in you can create a VIP list and access this list for Bulk SMS advertising purposes.
New Years Eve is an extremely popular night; your patrons won’t want to spend their evening waiting in a queue. You can use your pod to promote your evening and offer a queue jumping pass if they send a text to your short code, or you can send a bulk sms to your VIPs offering them the queue jumping facility.
There is so much you can do with both Bluetooth Proximity Marketing and Short Code Marketing why not start using them now?
Bluetooth Proximity Marketing benefits for Travel Agents
Wednesday, October 21st, 2009Everyone knows that Travel Agents have huge advertisements in their window offering discounted holidays to entice passersby to stop and take a look and hopefully purchase a holiday. In busy streets or during busy times, only a handful of passersby can actually see the advertisements at one time, so those people that want to see the adverts but can’t get a ‘look in’ quite often decide to come back at a later time and more often than not forget or can’t be bothered, so why not use Bluetooth Proximity Advertising so that no-one gets left out? You can even target potential customers that are too busy to stop and browse or haven’t even thought about a holiday, you may just sew the seed for a potential holiday.
Just place a pod near your doorway, make passersby aware that they are in a Bluetooth Zone. All the recipient needs to do is accept the message and they will have all of the details to hand either for themselves or they can pass it on to family and friends. You have now eliminated the problem of potential customers from seeking a holiday or flight from one of your competitors or going through the internet. You are making life easier for your customers!
With Bluetooth Proximity Advertising you can offer discounts, send out holiday and flight details and even include pictures of the hotels, rooms, amenities, beaches, or if you prefer you can send out a video of the ski resort or what is on offer on the Cruise Liner. By doing this you are making the recipient feel as though they are already there!
You can create as many different campaigns as you like so that you are targeting different holidays to the relevant clientele. So in the morning you can advertise that fantastic new deal on a world cruise, in the afternoon advertise that family holiday to Disney Land and then when you have all gone home you can continue advertising and create a campaign to target clubbers and offer a fantastic deal for 18-30s! What about Winter Breaks? UK getaways? By using Bluetooth Proximity Marketing you will be advertising 24/7!
You don’t only have to advertise holidays; you can also advertise flights, car rentals, hotels, villas, what’s hot, what’s exclusive to your travel agency, travel insurance, frequent or business traveller deals, eurostar or just your business card with your contact details and your opening hours, the choice is entirely yours!
The potential is amazing, once your recipient has received your campaign it will be automatically stored in their mobile they will have your contact details that they can access at a later date.
Bluetooth Proximity Marketing for Car Dealerships
Friday, September 25th, 2009Q: What is the most effective way to drive customers on your forecourt, to your sales desk?
Bluetooth marketing!
Every sales person knows; it is far easier to close a deal when a potential customer approaches you for assistance, than approaching them and trying to win them over.
Bluetooth marketing provides an ideal medium to bridge that problem by guiding potential customers directly to your sales team without the need to be a ‘stereo-typical’ type of car sales person. Bluetooth marketing is a completely non-confrontational process where customers feel open and comfortable in negotiating with your team.
The process involves promoting goods and services in an electronic format directly to a potential customer’s phone. This new and innovative procedure has become ever more popular as a result of its effectiveness both in cost and measurability.
Unlike traditional based paper advertising it is quick to implement, easy to change and is the perfect medium for any company who wishes to increase their walk in trade.
TextBlue can easily guide your company in creating a unique and effective Bluetooth Marketing campaign. From deciding upon the most appropriate hardware to the most effective design and content of the promotion, TextBlue can enable your company to quickly get your campaign up and running.
