How do you promote your Nightclub?
Posters, leaflets and websites? Word of mouth? These are fantastic ways to advertise but can become expensive with having to change the posters and leaflets on a weekly basis to promote your upcoming events or djs. Word of mouth is also good but not always reliable; you can’t guarantee that the correct information is being passed on. So to bring your costs down and to ensure that everyone is receiving the right date and time for that fantastic dj that you have just booked, why not use Bluetooth Proximity Advertising to promote your Nightclub?
Quite often people walk right past a club and not even know that it exists, clubs look very different in day light than they do at night. Change your promotion poster to one advertising that passersby are in a Bluetooth zone and by placing a pod at the entrance of your club you can broadcast campaigns to passersby. Not only will you be making people aware that your club exists but you can also be promoting an upcoming event, calendar reminders, your opening hours, specials, Include photos of previous nights, what your club looks like and what makes your club better than the others! The list is endless.
With Bluetooth Proximity Advertising you don’t need to stick to advertising events. Place a pod inside as well and whilst your clubbers are having the most amazing night ever, you can broadcast specials, happy hour, opening hours, buy-one-get-one- free drink promotions, the local taxi company’s phone number. You can continue to promote upcoming events or what your club has on offer for the upcoming holidays; will you be open on Christmas Eve? What are your plans for New Years Eve? Are you having a theme night? Introduce your host.
You can create more than one campaign. Once you have created them the hard work is done. There will be no need for flyers or changing the posters. Your clubbers can pass on your campaigns to their friends and family members so now you have eliminated the problem with incorrect information being passed around. Do you want to send out coupons for discounts at the door or on drinks? You can do this as well. Do you offer the facility to hold private parties? Why not use Bluetooth Proximity Marketing to promote what you have on offer for a Stag or Hen night?
Now you have your pod and you are creating campaigns and advertising 24/7. Clubbers are loyal to their club and to be honest these clubbers are your VIPs and want to be treated like VIPs. So why not keep them updated with what is happening at your club? Speak to us about the benefits of our short codes marketing service. You already have a pod and can use this to advertise that you also have a short code. Once your VIPs have text in the incoming texts are stored in your account, as long as your VIP has opted in you can create a VIP list and access this list for Bulk SMS advertising purposes.
New Years Eve is an extremely popular night; your patrons won’t want to spend their evening waiting in a queue. You can use your pod to promote your evening and offer a queue jumping pass if they send a text to your short code, or you can send a bulk sms to your VIPs offering them the queue jumping facility.
There is so much you can do with both Bluetooth Proximity Marketing and Short Code Marketing why not start using them now?
