As an estate agent, do you realise how stressful moving house is? I suppose that you do, and you make every effort to make your house hunter’s experience as painless as possible, but here at TextBlue, we can help you to make it that much easier!

The consumer decides to sell up and now needs to find a suitable property to make their new home, they drive around the area of their choice, looking for ‘for sale’ boards, see one, try and remember the website or phone number, go home, pull up the internet, make an attempt at remembering the website, try different ones, eventually find the one that they are after. Trawl through the website trying to find the property that they are interested in. You can just imagine what thoughts they are having at this time; what street was it in? It looks like this one. I don’t remember the garage having a red door. Is it this one? Oh no, it has two bedrooms, we need three! I can’t believe it is that much! Back out they go and start the whole process all over again.

I agree that life would be easier if the consumer had actually taken a pen and piece of paper with them, but quite often people stumble upon a house that they like when they actually aren’t looking and they may not have any writing materials with them.

We have a great solution which solves this problem and makes it easier to get the details for a house exactly when you want them; the solution is called Short Code Marketing.

What is Short Code Marketing?

Short Code Marketing is a fantastic solution that gives you the facility for house hunters to obtain information instantly from outside the property that they are interested in, saving the prospective client a lot of time and effort making it easier to look for properties that you are selling.

How does Short Code Marketing work?

The house hunter sees a property that they are interested in, and on the ‘for sale’ board it says something like ‘For more information on this property text ‘House1’ to 60777. The house hunter will receive an automated response with the following information ’24 London Road, 2 bed end terraced, semi-rural location, 3 reception rooms, fitted kitchen, GCH, D/G, F/F bathroom, Garage, paved garden, NO CHAIN! Price: £119.995. Call XYZ Properties on 01782 450 451 for more information or to arrange a viewing.’

There will be no need for them to return home to look for the details or the price on the internet or if it’s after hours, weekends or bank holidays, for them to wait until you are open, as the house hunter will already have all of the information to hand and they can continue to hunt for their perfect property!

In addition to the above information, the short code marketing software also allows you to create a mobile web page. Here you can create a web page that is separate to your ‘official’ website and allows you to show pictures, videos of the interior and exterior of the property and any additional information i.e. local schools, shops, bus routes. So once the house hunter has sent a text requesting more information, and they have received the automated reply giving them the details on the property of their choice the information will be stored on their phone. No need for a pen and piece of paper or trying to remember your phone number or website address!

As an estate agent, how do you actually know who has been driving around the streets looking at your property if they don’t call you for more information? Well, once the house hunter has sent a text, their number is stored in the software in real time so that you can follow the leads up with a phone call to discuss their requirements in more details and perhaps offer an alternative property which better suits their requirements. So after a weekend when you return to work on the Monday, you can call each of the numbers and discuss their requirements, you will already know which house they were interested in because they have sent a text, so you will have an idea of area, type of property etc so a lot of your questions would have already been answered.

Short Code marketing will not only make it easier for the House Hunter to buy but also make it easier for you to sell.

So get started today, call 01782 450 451 to discuss